The dual process theory has emerged as a powerful framework to understand judgement, choice and decision making.
SYSTEM 1
Intuitive
Fast
Implicit
Automatic
Unconscious
Effortless
Uncontrolled
Parallel
Associative
Innate
Based on formed habits
Very difficult to change, only with the forming of new habits
SYSTEM 2
Rational
Slow
Conscious
Deliberate
Effortful
Controlled
Serial
Rule based
Verbalized
Flexible
Can be changed with persuasion and education
