System 1 and System 2

The dual process theory has emerged as a powerful framework to understand judgement, choice and decision making.

SYSTEM 1

Intuitive

Fast

Implicit

Automatic

Unconscious

Effortless

Uncontrolled

Parallel

Associative

Innate

Based on formed habits

Very difficult to change, only with the forming of new habits

SYSTEM 2

Rational

Slow

Conscious

Deliberate

Effortful

Controlled

Serial

Rule based

Verbalized

Flexible

Can be changed with persuasion and education

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KAHNEMAN viene al rescate

Nuestra labor de investigación nos da a diario da la oportunidad de comprobar la perspicacia y utilidad de los hallazgos que Daniel Kahneman compendia en ese magnífico libro que es Pensar rápido

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